Our Journey
Founded in 2015, BODIMAX is a South Korean home gym fitness brand that has carved a strong presence in Indonesia. We began our journey by introducing our first product, the Running Machine (home treadmill), through TV Home Shopping channels like O-Channel (a subsidiary of EMTEK Group/SCTV). This strategic move positioned BODIMAX as an affordable and accessible home gym solution, especially for households in the Greater Jakarta area.
Recognizing the rising potential of Indonesia’s home fitness market, our Founder & CEO Shawn Kim took bold steps to expand the brand—building a robust brand ecosystem, strengthening our marketing strategy, and diversifying our product range to include static bikes, strength training tools, and more.
Journey to the Top of Indonesian Fitness
During the global pandemic, health became a top priority. As public spaces closed, the demand for home workout solutions skyrocketed. BODIMAX seized this moment to meet the needs of Indonesians by offering smart, space-saving, and stylish fitness equipment designed for home use.
Today, we’re not just online—we’re also present offline in 35 stores across 10 major cities, including partnerships with leading department stores like SOGO, SEIBU, AEON, LOTTE, STAR, and RAMBLA. Our products are also available on Indonesia’s top e-commerce platforms: Shopee, Tokopedia, TikTok Shop, and Blibli.
In 10 years, we’ve sold over 2 million units across 30+ product lines, establishing BODIMAX as a top brand in the home gym fitness category.
Awards & Recognition
ACHIEVEMENT
FIT AT HOME
BODIMAX is proud to be one of the most recognized home gym brands in Indonesia.
Modern life can make it hard to stay active hectic schedules, lack of nearby gyms, self-consciousness, or a preference for privacy. That’s why we live by a simple slogan:
“FIT AT HOME"
2022
Best Rising Star Sport BLIBLI Award
BODIMAX was honored with the “Best Rising Star Sport” award from BLIBLI, recognizing our rapid growth and breakthrough into the Indonesian fitness market. This award marked a pivotal moment—solidifying our position as a promising brand to watch in the sports and wellness category.
2023
1. Best Sales in Tokopedia Award & Top Seller in Tiktok Award
In 2023, we clinched “Best Sales in Sport & Hobby” on Tokopedia and became TikTok’s “Top Seller” in Sports & Gym during the 8.8 festival, highlighting our resonance with younger, digital-first audiences.
2024
Brand Excellence in Lifestyle
- Campaign Ads Brand Excellence - Lifestyle Shopee Award
- Indonesia Best Choice Award
- Most Innovative Brand Award
- Top Seller - Sport & Gym 12.12 Tiktok Award
- Top 2 Best Selling Brands - Sports & Outdoors for 9.9, 10.10, 11.11,12.12
2025
Nominees of Gym Equipment & Home Fitness SUPERBRANDS
Our journey toward excellence continues with a prestigious nomination for SUPERBRANDS 2025 in the category of Gym Equipment & Home Fitness. This acknowledgment reflects the strong emotional connection we’ve built with our customers and our growing reputation as a trusted fitness partner across Indonesia.
Fit At Home
The Future of Home Fitness
— What’s Next?We’ll keep listening. Keep innovating. And keep building smarter, more stylish, and more personal fitness solutions for every household in Indonesia. Because we believe fitness is not just about looking good—it’s about feeling great, wherever you are. Let’s stay FIT AT HOME, together.
Our Collaboration
